Tuesday, January 28, 2014

Rodial cellulite cream ad featuring Mila Kunis banned in the UK

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Rodial's banned ad featuring Mila Kunis

Sure, who wouldn't want a body like American actress Mila Kunis?
An advertising watchdog has banned a campaign featuring the star for misleading consumers into thinking it's possible with the aid of a cellulite cream.


 Rodial's banned ad featuring Mila Kunis
Mila Kunis in Esquire
The "Friends with Benefits" star appears in a black bra and panty set in an email ad campaign for a body cream from UK company Rodial, featuring the tagline: "Get a body to die for with 50% off body sculpture for 24 hours." Also the ad promises that the cream's "intensive formula" could give your thighs and rear "Mila Kunis' Esquire look" -- all for £75 (around $120).
This isn't the only ad recently banned by the Advertising Standards Authority for misleading consumers.
In October, the organization banned a Christian Dior campaign featuring a heavily airbrushed photo of actress Natalie Portman.